Industry and corporate connected individuals market issues like breast cancer widely shaping public understanding and ultimately public policy but framed as consensus based social issues rather than contentious political issues they essentially hide politics in plain sight. Hiding politics in plain sight cause marketing corporate influence and breast cancer policymaking patricia strach examines how market mechanisms such as cause marketing shape public understanding and public policy introduces a new concept commercial social movement to describe and explain what it is that groups that use market mechanisms do. Hiding politics in plain sight explores what happens when contentious politics are usurped by market mechanisms and the illusion of consensus focusing on the pinking of breast cancer patricia strach illuminates the ways in which activists with corporate backgrounds raised awareness about a previously taboo illness but did so by framing it . Clearly they have been successful today more americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president hiding politics in plain sight examines the costs of employing market mechanisms especially cause marketing as a strategy for change. Hiding politics in plain sight cause marketing corporate influence and breast cancer policymaking by patricia strach examines the politics of market mechanisms especially cause marketing as a strategy for public policy change
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